The Italian Influencer
My blog from 2007 to 2014
In 2007, as I was graduating from my Master degree in Milan, Fashion blogging started to thrive but I realized that yet no one was doing it from a journalist point of view. Let me clarify: those early blogs were mostly about posting pictures and that's it. Instead, my idea was to create a blog allowing me to share and describe my emotions, my personal taste or my opinion on certain piece of clothing for example.
The Italian Influencer was immediately a success and counted more that 18.000 followers. This experience was extremely fulfilling for me and brought all kinds of new business opportunities such as participating in events and radio broadcasts "Lampi di Sera" during which I interviewed many celebrities, live broadcasting.